Automation ROI calculator
ROI = (hours saved per month × hourly cost × 12 − yearly running cost − build cost) ÷ build cost. The default build cost is the median published agency starting price in our dataset ($2,500).
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Questions
What counts as hourly cost?
Salary plus overheads (taxes, benefits, tools). A rough rule is 1.3–1.5× base pay.
Why is 100% automation unrealistic?
Most workflows keep exceptions and review steps, so 60–90% is a more typical share.
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